The siseo blog
SEO and AI search, in plain English
Practical guides to search, speed, structured data and AI answers, written for the people who run websites.
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WooCommerce SEO checklist: 15 checks for your shop
Fifteen checks for a WooCommerce shop, from the setting that hides a new site from Google to product markup, filter pages, speed and AI crawlers.
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How to read your SEO score
What your siseo score and grade mean, how the six areas are weighted, why a few problems cap the score, and how to decide what to…
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AI crawlers explained: search, assistants and training
Three kinds of AI crawler visit your site. Blocking training crawlers costs nothing in search; blocking the search ones keeps you out of AI answers.
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Why some of your text is invisible to AI crawlers
Google runs JavaScript, but most AI crawlers read only the HTML your server sends. How to find the text, links and tags they miss, and how…
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Structured data in 2026: what still earns rich results
What structured data does and doesn’t do, the markup worth having in 2026, the rich results Google has retired, and the errors that stop it counting.
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Core Web Vitals explained without the jargon
What LCP, INP and CLS measure, the scores Google counts as good, why real visits count for more than a lab test, and the usual fixes…
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A plain-English guide to robots.txt
What robots.txt is for, why it can’t keep a page out of Google, the mistakes that quietly block a site, and a safe file to start…
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One site, one address: redirects and canonicals
The same page can load at http, https, www and more. How redirects and canonical tags give each page one address, and how to check yours.
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